Creating a Brand Identity: A Guide for Designers Format:Paperback Expand your art horizons and

Expand your art horizons and indulge in some celebrity spotting: all ages will enjoy this original take on a classic format

Skulls is made up of a series of short illustrated stories laced with fascinating facts

many of which are being shown outside the private world of their collections for the first time

as well as her various exotic pets

Also hidden throughout the book are nine symbols

Creating a Brand Identity: A Guide for Designers Format:Paperback Expand your art horizons andCreating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing