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launched in 2023 as part of Lattafa's popular Hayaati line
characterful masculine fragrance with longevity that punches above its price
pretty and approachable is the right choice
the premium sub-label of Fragrance World
Ambergris and musk in the base give it a skin-close warmth
NICH EMARATI HAYAAM Men launched in 2023 as partLattafa Niche Emarati Hayaam opens with a burst of sea salt, lemon, and marine freshness before settling into a soft iris and lily of the valley heart, all grounded by the warm skin close depth of ambergris and sandalwood. A breezy, unisex fragrance that feels equally at home on a summer afternoon as it does on a quiet evening out.