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Marketing 6.0: The Future Is Immersive Book by Hermawan Kartajaya, Iwan Setiawan, and Philip Kotler health leading to the resignation ofPremium Off White Cream Pages Stitched Binding Matte Cover Local Premium Copy Language English Dimensions 5. 5 x 8. 26 inches 227 Pages Summary Marketing 6. 0: The Future Is Immersive explores the next evolution of marketing, where immersive technologies like AI, AR VR, IoT, and the metaverse reshape consumer engagement. The authors propose strategies for creating deeply personalized, multisensory brand experiences in an increasingly digital and
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