If Ifrit has three or more lore counters on it, exile it, then return it to the battlefield (front face up)
Reign of Jafar Deck [Control-Focused Villain Strategy] The Reign of Jafar Starter Deck is all about cunning villainy mixed with raw strength, designed to win by carefully controlling the board while pushing toward 20 Lore
Read more about the D23 Expo set
In that case, it stays in the zone it was previously in
The reason its not much higher is because that potential is unproven
This can be before blockers are declared, after blockers are declared but before combat damage is dealt, during combat after combat damage is dealt, during the postcombat main phase, during the end step, or, in some unusual cases, during the cleanup step