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"A morning suit, also known as morning dress, is the traditional, time-honoured gentleman's attire for formal events such as weddings, memorial services and daytime affairs in the presence of the monarch," says Sean Dixon, co-founder and managing director of Savile Row's Richard James

The music industry needed someone to shake things up, to be more intriguing than Beyoncs cowboy hat or Taylor Swifts all-out red look

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Owner Bryon has over 25 years of experience matching couples with their perfect outfits for their special occasions