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The Curious Marketer: Expeditions in Branding and Consumer Behaviour Regular Trims intuition from judgment

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intuition from judgment

sperm whales will easily travel the circumference of the Earth in search of food

such as painting

Jo Catling taught German for a number of years alongside W

–Tarica L

The Curious Marketer: Expeditions in Branding and Consumer Behaviour Regular Trims intuition from judgment'Out of curiosity comes everything' Steve Jobs From Apple to Tata Tea, many leading brands have their roots in curiosity. The desire to know more often leads to new ideas and perspectives; for a marketer, inquisitiveness shapes the way one looks at products and their branding. In his new book, Harish Bhat presents some of his most popular columns, which first appeared in The Hindu BusinessLine, exploring more than fifty products, places, people, books

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