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Professional Activator is a developer
Use daily for a refreshing and soothing cleansing experience
So minty & sweet
For fairer radiant skin in 2 weeks
Always combine in the right proportions
Loreal Professionnel Dia Richesse Brown 5/5N Shampoo Professional Activator is a developerADVANCED ALKALINE TECHNOLOGYDEMI PERMANENT OVERVIEW DIA Richesse is a rich demi permanent crme hair color formulated with advanced alkaline technology to create deep, rich tones and exceptional softness. L'Oral Professionnel beautiful portfolio offers over 70 professionally formulated shades to produce any desired result with a shiny, reflective finish. Download the Dia Richesse Color ChartDownload the L'Oral Professionnel Color Theory Chart WHITE