The design might be the most underrated part of content marketing. And this Search Intent optimization helped my post crack the first page of Google within a month. Specifically, you want to link from high-authority web pages to pages that need more authority. A while ago I noticed more and more bloggers writing about voice search. Sometimes you want to create something bigger and better than what’s out there.

• This means that your site needs to be easy to navigate — no matter which page a searcher (or search engine crawler) lands on.
• In other words, having a secured website can help you rank better, especially if your page is compared to another page with similar quality but without SSL certificate.
• Everything SEO-related that doesn’t take place on a website is considered off-page SEO.
• The reason for this is that Google puts more emphasis on the keywords that show up within the first 100 words of your content.

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Research different keyword variations that have the same search intent. I use this free LSI keyword generator from Keysearch to find relevant LSI keywords and phrases. They put the primary keyword right near the end of their introduction or even later in their blog post.

Manually check the top-ranking pages

You can even add your products and services to the recommendation engine to increase conversions. Think of it like how Netflix personalises recommendations of shows and movies to watch. As users start clicking on the recommendations, the machine learning algorithm learns what gets the most clicks.

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These are headlines and subsection titles that break up and label the text on your page. Though all are relevant for SEO, the most prominent title for SERP ranking is your H1 title, otherwise known as your headline. If you’re new to working on SEO, on-page optimization is a good place to start before moving on to advanced practices.

For example, configure GA4 to collect users’ IP addresses anonymously and respect each visitor’s consent choices on your forms. Use tools like Google Tag Manager to track important behaviours while respecting privacy laws and proper data management. First-party data comes directly from users (with their permission) to you, making it both legal and valuable. Make sure you use a relevant anchor text and pay attention to the dofollow and nofollow tag (check source code). Create category pages for each of the main topics and link all of your content in those categories. Replace any broken links you find and add 301 redirects as required.

You must avoid stuffing your target keyword in every image alt tag in your content. Google will surely penalize you if they notice that you’re stuffing keywords. We know the saying, “Content is king.” and yes, good content can do very well in the search engines. But you’ve got to make sure that the content you’re producing satisfies search intent. Not only do header tags give information about what the content and/or webpage BHS Links is about, but HTML header tags also create a pleasant user experience. This is because header tags subdivide your content into logical paragraphs, making them easier on the eyes.